Our client asked us to host an end of year private film premier as their way to say thank you to their clients and prospects.
Recruitment
To engage prospective guests, Industry provided:
+ Invitation schedule email copy
+ Hosted registration page
+ Up to date reporting on guest registration
The event itself
Industry hosted this event at the Swiss Cottage Odeon cinema, which boasts a 178 seat IMAX screen and beautifully appointed onsite bar, situated right next to the screen entrance.
After the film, we hosted a drinks reception with themed food for the guests, along with costumed characters from the film for guests to take selfies with.
The event was a sell out and, on the night, over 75% of those who registered were in attendance.
We shared post event communications the following day, which included images of the guests and characters from the reception. These were shared with all of the guests who attended, and those who couldn’t make, and generated many replies of thanks from a grateful and happy audience
